Faye Media

What did you pick up from the short clip?

it was saying what makes a radio advert good
good scripts
music base, speech base
What makes a effective radio ad?
clear message
something catchy that they will remember
Type of voice needs to be exciting

PERSUASIVE TOOLS
Humor
sex
series
shock
Famous people 
animation
stereo type

 PERSUASIVE TECHNIQUES:

 Think Stereo
the narrator makes us look at other peoples point of views when he talk about how to sounds to a middle aged adult, to a elderly person aged 85 and then to a 16 year old teenager. The narrator also used a bit of statistics by telling you whose most likely to lose  their life due to not being aware of their surroundings.
Reward and Punishnment
Value messages

Watershed: if there is something to explicit for children they play it after pm
PART 2
Recap:

Q1 - List 3 purposes of commercial radio

to sell news casts also sponsored contents
to persuade people to call in and get involved in their competitions
to sell products, through advertising.

Q2 - Name two regulators and specify what they do

 ASA
OFCOM
Radio Centre

Q3 - Name 3 styles of radio advert

 Shock
intertextuality
Humor

Q4 - Specify 3 persuasive techniques used in radio advertising
emotive language
Music (non digetic and digetic)
Reptition
Stereo typing

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